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Services
Brand Identity & Visual System
Integrated Campaign Direction
Lifecycle & Email Design
Performance Marketing Creative
Campaign:
mon chéri
metrics / impact:
Execution:
Launch a hero color in a way that drives product desirability, repeat visibility, and conversion across owned channels.
objective / challenge:
Led creative direction and designed a modular asset ecosystem across lifecycle email and social content, structuring layouts for product discovery, click-through, and ongoing marketing use.
Optimized for engagement and CTR through conversion-focused email design, extended asset lifespan across multiple touchpoints, and established a scalable system for future product launches.
