For the top two penthouses at One World Trade Center, I led art direction for a campaign crafted to capture the distinct atmosphere of the building’s highest floors. From early concept to final execution, I shaped the visual world—establishing tone, directing casting, styling, body language, and overseeing both CGI production and final retouching. The campaign blends modern prestige with restraint, evoking a mood of elevated minimalism. I also designed the four-week ROS media placements and a print feature in Commercial Observer to support the campaign launch and drive sustained visibility.

Services