Ofelia Creative Studio

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Classic refinement meets modern style in the brand identity we developed for The Kotler Team at The Corcoran Group. Known for their concierge-level service and expertise in luxury relocation, our goal was to build a visual system that communicates polish, professionalism, and approachability.

I led creative direction across brand identity, campaign materials, and digital applications—designing a custom monogram and logotype that feel timeless yet distinctive. The system was applied across social assets, eblasts, print collateral, and promotional items to create a consistent, elevated brand presence.

Services

Brand Identity
Logo Design
Creative Direction
Ad Campaign
Eblast Design
Promotional Item Design

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

The Kotler Team

Brand identity and campaign direction for The Kotler Team — creating a polished real estate presence that feels both personal and elevated.

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Located in the heart of Fairfax, Ox Hill Residences redefines modern luxury through timeless design and quiet confidence. Drawing inspiration from the refined interiors by Thomas Juul-Hansen and the soft rhythm of suburban living, I created a brand identity that feels both elevated and grounded.

At the center is a custom logomark designed to feel architectural, symmetrical, and iconic — built from mirrored “X” and “H” forms that subtly nod to the name without being overt. Paired with a high-contrast serif wordmark and an organic palette of Mossy Mirage and Sunlit Silk, the system evokes understated elegance. Deliverables included a full collateral suite, printed materials, and branded environmental applications, designed to scale seamlessly across touchpoints.

Services

Brand Identity Design
Creative Direction
Packaging Design

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

Ox Hill Residences

Refined brand identity for a luxury residential community in Fairfax, Virginia, balancing architectural elegance with modern warmth.

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Highlands is a new residential enclave within Silo Ridge, envisioned for those drawn to the prestige of equestrian sport and the serenity of the Hudson Valley. Our team at Altered State NYC was brought in early to define a brand identity that honors the emotional connection to land—balancing tradition, luxury, and nature.

I led creative direction for the full brand system and brochure book, crafting a tactile, image-driven piece designed to feel quiet, expansive, and emotionally resonant. Through refined typography, warm materials, and minimal copy, the piece offers a restrained glimpse into the Highlands lifestyle—evoking aspiration without overexposure.

Services

Brand Identity Design
Creative Direction
Brochure Design

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

Highlands

Art direction and book design for Highlands — a tactile teaser book capturing the quiet prestige of equestrian living.

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Core Four Brokers provides premium insurance for individuals with more to protect. To match their high-touch service and trusted reputation, I developed a full brand identity and collateral system that feels refined yet approachable. From logomark to proposals and business cards, every detail was designed to reflect a balance of warmth and authority—equipping the brand with a consistent, elevated presence across print and advertising.

Services

Brand Identity Design, Business Card Design, Proposal Design

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

Core Four Brokers

Brand identity and collateral system for a premium insurance agency balancing approachability with authority.

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For the top two penthouses at One World Trade Center, created during my time at Altered State, I led art direction for a campaign crafted to capture the distinct atmosphere of the building’s highest floors. From early concept to final execution, I shaped the visual world—establishing tone, directing casting, styling, body language, and overseeing both CGI production and final retouching. The campaign blends modern prestige with restraint, evoking a mood of elevated minimalism. I also designed the four-week ROS media placements and a print feature in Commercial Observer to support the campaign launch and drive sustained visibility.

Services

Creative Direction
Campaign Concepting
Photoshoot Direction
CGI & Retouch Oversight
Print & Digital Ad Design

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

OWTC–Penthouse I&II

A full-scale creative campaign for One World Trade Center’s penthouses, blending CGI, photography, and print design to express a new language of modern prestige.

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Inspired by the Danish concept of Hygge, Halletts Point is a residential community in Astoria built around warmth, connection, and everyday ease. For Phase II, I led the branding from concept through rollout—shaping a visual identity that feels grounded, soft, and human. Through intentional typography, color, voice, and layout, each touchpoint was designed to create a sense of home. From signage to print collateral, the brand invites residents to slow down and feel a true sense of belonging.

Services

Brand Identity Design
Environmental &
Wayfinding Design
Creative Direction
Print Collateral
Website Art Direction

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

Halletts Point–

The identity for Halletts Point Phase II was built to feel human and lived in. Every decision, from typography to texture, was guided by the idea of home as something soft, grounding, and connected.

Each symbol tells part of the story, reflecting moments of togetherness, comfort, and ease that define life by the water.

The system expanded into a full identity, translating brand values into tangible expressions across print and environment.

The brochure, included in the resident welcome package, captures the warmth and ease of life at Halletts Point through understated typography and material detail.

From retail vinyls to city buses, the brand system scaled into environmental applications designed to strengthen visibility and community presence.

To extend the brand beyond the building itself, I art directed a neighborhood shoot that captured the authentic rhythm and charm of Astoria. The imagery was guided by the same tonal principles as the brand — soft light, texture, and a sense of belonging.

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Anej Skin Studio came to me with a vision: merge their cutting-edge treatments and curated product line into one elevated digital experience. I led creative direction across brand identity, photography, video, and web—crafting a visual language that honored their existing logo while elevating the brand as a whole. The result is a streamlined, headless Webflow site with Shopify integration, designed to reflect the same care and curation they bring to their space. It’s a seamless blend of storytelling, design, and functionality—where luxury skincare meets a modern online experience. Explore the site here.

Services

Creative Direction
Brand Identity
Photography & Video
Campaign Art Direction

Web Design & Dev,
Shopify Integration
Packaging & Print Collateral

Anej Skin Studio–

From brand identity to web design, I crafted a cohesive visual and digital system that unified Anej’s treatments and curated products into one elevated experience.

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Sakuranna is a luxury swimwear and resort wear brand rooted in timeless beauty, sustainability, and elevated femininity. I developed the brand identity from the ground up—crafting a logo, wordmark, and visual system that reflect the brand’s elegant yet empowering ethos.

From typographic styling to campaign direction, the design language was built to feel soft yet assured—honoring craftsmanship while projecting confidence. I also led the Resort 2022 campaign rollout, ensuring visual cohesion across print collateral, lookbook design, email marketing, and paid social assets.

Services

Brand Identity Design
Art Direction
Logo & Wordmark Design

Typography System
Print Collateral

Anej Skin Studio–

Brand identity and campaign design for Sakuranna — a luxury swimwear label rooted in refined femininity and modern craftsmanship.

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Services

Creative Direction
Brand Identity
Photography & Video
Campaign Art Direction

Web Design & Dev,
Shopify Integration
Packaging & Print Collateral

Anej Skin Studio–

Lora

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7200 Collins is a new luxury condominium community in Miami’s revitalized North Beach, designed to embody coastal modernism through architecture, materiality, and light. Developed during my time at Altered State, the project’s challenge was to craft an organic social presence that felt elevated yet approachable—capturing the sophistication of the property while staying true to the relaxed rhythm of North Beach. Through a curated content strategy, cohesive visual system, and refined motion direction, the social identity was reimagined to balance lifestyle storytelling with architectural precision, positioning 7200 Collins as a defining address within Miami’s evolving design landscape.

Services

Social Media Strategy
Art Direction
Visual Design
Content Planning
Motion Direction
Brand Implementation

COLLABORATION

AGENCY: Altered State
CREATIVE DIRECTION & DESIGN: Hannah McCracken
COPYWRITING: Jonique Hewitt Narine

7200 Collins–

Developed the visual and content direction for 7200 Collins’ organic social media, shaping a serene, design-driven presence that reflected the essence of Miami’s North Beach.